“The format of the show coupled with Amitabh Bachchan's persona and the consistent viewership that it garners is a big draw for the advertisers.” “All put together, SPNI might end up with an ad revenue of Rs 400 crore from KBC-13,” an industry source said, on condition of anonymity. The network is seeking an ad rate of Rs 4 lakh per 10-second spot from spot buyers. Sponsors will consume over 80% of the inventory, while 10-12% of the inventory will be kept for spot buyers. The asking rate for associate sponsors was Rs 20-25 crore. Reserve Bank Of India (RBI) is the Special Partner on the show.Īs per market information, the broadcaster asked co-presenting sponsors to cough up Rs 40-45 crore, while co-powered by sponsors had to fork out Rs 35-40 crore. The Associate Sponsors include CERA, PharmEasy, IDFC FIRST BANK, LIC of India, Bharat Matrimony, Association of Mutual Funds India and JK Tyres. This season of KBC is co-presented by BYJU’S and Cadbury Dairy Milk while Hyundai Motor India, Asian Paints Royale Glitz, Ultratech Cement and Zydus Wellness' Complan are 'co-powered by' sponsors. For KBC-13, SPNI has roped in 14 broadcast sponsors, with more sponsors expected to join soon. Sony Pictures Networks India (SPNI) is targeting an ad revenue of Rs 400 crore from the 13th season of Kaun Banega Crorepati (KBC), which premiered on 23rd August on Sony Entertainment Television (SET).

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